“You never get a second chance to make a first impression” - Will Rogers
A first impression’s worth is undeniable, and the fact that people make snap judgements is not going away anytime soon in our world of short videos, quick looks, and shorter attention spans. For your business, your first impression could be the difference between finding an investor who can help take your company to new heights, or fizzling out amongst the competition. Frankly, the stakes could not be higher.
Creating a pitch deck is a great place to start when crafting your perfect first impression. There are many elements to consider, but creating messaging and content that speaks to your audience should be at the top of the list. Wanting to make a great first impression is great, but knowing how to make a great first impression is even more important. Read on to learn how to create the perfect startup pitch deck that is sure to make a lasting first impression.
1. Tailor Your Presentation to Potential Investors
The easiest way to make a first impression and grab someone’s attention is by making your presentation about them. Of course, your pitch needs to show off everything that is great about your product and company, but this information needs to be presented in a way that revolves around the potential investor.
Before meeting with an investor or group of investors, you should do your best to find out what they value. Perhaps you could call up other businesses in their portfolio and see which metrics they focus on. Perhaps they have a website that illustrates their core values. Any time and effort you can spend researching your potential investors will pay off. Remember, your first impression could be your last.
2. Tell The Right Story
Storytelling is an art that can captivate any audience. The reason for storytelling’s success is in our DNA. Many scientific studies point to the growing body of evidence that our brains are naturally conditioned to pay attention to stories (Greater Good Magazine). Evolutionarily speaking, storytelling has allowed humanity to prosper by bringing together communities, fostering relationships, and teaching life saving lessons (Time).
However, not just any story will make your pitch deck stand out. A story is a “good story” when you add emotion and rich detail to it. By adding in these additional elements, your story engages more of your audiences’ brain and helps them remember you and your company.
While you only have so much time to give your pitch, and it is always difficult cutting out information, make sure that your story is presented loud and clear. Yes, you need details about your product and company, but if your story isn’t intertwined throughout, the investors won’t remember you or your product.
3. Demonstrate Your Value in Key Slides
Attention spans are absolutely limited these days. An investor who is looking to spend his or her hard earned money may be a little more attentive than the average audience, but they too will be quickly put off by unappealing, text-heavy slides. Instead, try and demonstrate your value in just a few key slides. Focus on the ideas that make you special, and focus on the ideas that make the investors happy.
Remember, each investor you pitch to probably has many other companies at your stage vying for their attention. An easy way to make sure they don’t pick you is by dragging on about things that are boring, irrelevant, and a waste of time. Demonstrating your value can mean showing growth your company has seen, explaining why your product has a chance to beat out its competitors, or perhaps how your team is a trustworthy investment. However you decide to show your value, doing so in a clear and concise manner is crucial.
Another part of keeping your audience engaged is producing visually appealing slides. It is difficult to demonstrate your value to someone who is not paying attention. Stimulating slides that are more than just plain text will grab your audience’s attention and ensure your investors are learning everything about you and your company.
4. Know Your Market
The quickest way to make an investor uninterested is by giving the impression that you have not done the work to truly know your market. Your product or service could be incredible, but if there is no one to buy it, no serious investor will be interested.
It is important that when you talk about your market, you don’t just present some billion dollar total market. Instead, show your potential investors your business savvy and show them a realistically addressable market that you can back up with real stats, consumer surveys, and competitive analyses.
Knowing your market also means knowing who is currently on top of the market, and who else is a threat. It is very unlikely you or your product are entering a completely new market. Even an innovative new product has to compete with existing solutions. Take this opportunity to show your investors you are serious contenders by doing your due diligence on market research.
Identify a Clear Problem, and Your Compelling Solution
In a similar manner, no one will invest in your product if there is no clear problem to solve. In your pitch deck you must outline this problem and why it needs solving. Further, you need to prove why your product solves it better than anyone else.
The problem and your solution again speak to why your company generates value for the investor. If you are able to solve a problem that a lot of people face, your company stands in a great position to have a real impact in your individual market. Be sure to clearly explain the problem you are solving, because your ability to solve this problem will be at the core of any investors decision-making.
Land Your Seed Funding with Tailored Pitches by Quickcard
With the stakes so high, it makes sense to take advantage of every resource available to make the perfect startup pitch deck. One of these tools is Quickcard. Quickcard makes customizing your pitch decks to each investor faster and easier than ever. By combining brilliant design with fully customizable fields, each deck is sure to provide a “wow” factor and a “designed just for you” feeling.
Quickcard is also more than just a tool. Quickcard is advanced analytics on performance; Quickcard is flexibility in your sales approach; and Quickcard is a team of industry experts ready to help you develop slide content, design, and strategy.
Start off the new year right by reimagining your startup’s pitch deck. Quickcard can take you to the next level. Book a demo!
Greater Good Magazine - Berkeley: https://greatergood.berkeley.edu/article/item/how_stories_change_brain