We’ve all learned that we shouldn’t judge a book by its cover. But, let’s be honest, we’re all guilty of it. It’s only natural for us to make snap judgements of the things we see every day. In fact, it's not even our fault. There is actually a neurological basis for a human’s tendency to judge things by their first impression. According to some studies, humans make an initial judgment in just 7 seconds.
The idea of a first impression being important isn’t exactly life changing. I’m sure your mother and father always told you to dress to impress, practice a firm handshake, and look people in the eye. So, why haven’t we taken these lessons into our roles as sales people. Knowing how important it is to make a good first impression, it's crucial for us to really value the title slide of our sales deck. We’ve compiled a list of some of the best title slides we’ve seen, and break down what elements you can use to make your first impression the best it can be.
Similar to our tendency for quick judgement is our tendency to get distracted. In response to the constant bombardment of texts, media, and other stimuli, the human attention span has decreased to only 8 seconds. It is more important than ever to capture people’s attention and work hard to keep it. One of the best ways to do this is by making your first slide visually engaging. Use lots of colors, depth, and images. This slide pops with its multiple colors and unique design. I also love this title slide because it also begins an analogy which makes the audience interested in finding out how a ride sharing service could possibly be a virus, and moves prospects through the sales process. This slide represents a great tactic to increase user engagement.
This title slide stands out because it calls attention to the company’s goal. Zuora is a service that assists companies which use a subscriber based business model. By immediately addressing the need that Zuora plans to fulfill in their slide presentation, their audience can’t help but listen for more information. The background picture also does a great job of making the audience pay attention. With such an intriguing slide, people always have something to look at.
While it is absolutely crucial to know your audience, it's just as important to know yourself. Mattermark’s minimalist title slide may seem boring at first, but it actually sets the mood for the feelings they want to evoke in their audience. As a business which analyzes prospective companies for venture capital firms, it is important that they start with a professional slide that sets the tone for a serious presentation. This slide sends a clear message about the goal of the presentation.
Reddit’s sales deck epitomizes the idea of knowing who you are. I don’t know about you, but when I see this title slide, I’m in it for the long haul. Don’t try to force humor into your presentation, but you should explore the opportunities that exist within your industry. People are good at sensing when something is fake. Be true to yourself and make a title slide that sets the stage for a presentation you would want to listen to.
Potential investors and prospective customers want to be entertained. Your cover slide can set the tone for your entire pitch presentation. Reddit has seized the perfect opportunity to captivate their potential customers.
While it feels like all we hear about is Bitcoin these days, it was once a very obscure idea. Coinbase is a company which has revolutionized buying, selling, and holding cryptocurrency. They also made a great sales deck title slide (and is now valued at $85 billion). The depth and layering of images in their title slide almost supplies a feeling of motion, and sucks viewers in to learn more. The pictures also jump right into showing what their product can do, and wastes no time starting to make their audience think about their business.
There are powerful tools readily available that you can use to build your ideal slide design. Coinbase's high-quality title slide demonstrates the unique solution they provide through their simple, but informative slide. Because of their service being a new product, this slide includes more details than some of the others. By highlighting key points and features in their title slide, they begin to familiarize prospects with their product.
I really love this title slide because it showcases one of the most impressive aspects of Contently’s business: their customers. As a company who produces content to drive engagement, Contently’s business is their customers. We always talk about the importance of personalization and making your customers feel valued. By showing all of the successful businesses that they work with right at the start of the presentation, they give themselves credibility to their audience, and create an atmosphere where prospective clients want to work with them.
Contently's title slide uses case studies to begin to demonstrate their value proposition. Prospects are hooked by the idea that their business has helped so many others already.
The bottom line is that your sales deck title slide has a lot of weight. In a world full of distractions, it has never been more important to captivate your audience and make a good first impression. These examples offer some insight into ways you can personalize your title slide to stand out among the competition.
Cirrus Insight: https://www.cirrusinsight.com/blog/sales-deck-examples